We began the project by researching St Basil’s Cathedral to gain visual references to its unique style and appearance. We then introduced as many relevant architectural features as possible to the concept artwork for the set design whilst also considering the dimensions and technical specs of the marquee venue.
As we began to develop the look of the set, we gained a wintry feel to the design by using a snow generation plugin within the 3D software which laid the window sills and roofs of the structure with a layer of snow.
Once the final concept was agreed the large format artwork was rendered via a cloud rendering service and printed in sections to a weatherproof material. It was then clad to a hand built timber frame to create the main structure. The rendered artwork was combined with physical 3D elements to give the set greater depth and an overall impressive festive appearance.