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Robe City – LDI, Las Vegas

Name of project:

Robe City – LDI, Las Vegas

Client:

Robe Lighting

Solutions:

Large Format 3D Rendered Artwork

Challenge:

The LDI event in Las Vegas was to house the clients exhibition booth in the style of the iconic Radio City music hall in New York. We were given the creative brief to follow the style of the building whilst accommodating the exhibition venue technical specifications. We followed the exterior style closely with the addition of a warm contemporary interior including a live performance stage.

What we did:

We started by researching the Radio City building in depth to build a library of photo references that we could work from when creating the artwork for each panel of the booth. As we developed the look of each separate artwork piece we incorporated doorways, lighting rig positions and the performance stage to keep the artwork style in line with the technical specifications of the venue.

Once the artwork was in line with the clients aesthetic requirements it was rendered in sections via cloud rendering service Yellow Dog. We then pieced the huge renders together in Photoshop to form the final print ready panels. The panels went through final sizing checks before being printed in the Czech Republic on to theatrical drapes. These were then shipped to Las Vegas and clad to the booth rig ready for the show.

Project gallery

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