The Winter Wonderland event in Hyde Park, London is one of the UK’s biggest festive attractions, drawing in thousands of visitors everyday.
During the Autumn and the months before, plans were being made by its organisers and performers on how the festive spectacular could be better than ever for Christmas 2016.
One of the star attractions for 2016 are the Moscow based theatrical ice skaters – The Imperial Ice Stars. They have a world renowned reputation and needed there themed performance venue ‘The Winter Palace’ to reflect just that, whilst carrying an interesting and inviting message to those coming to watch them perform.
It was decided at an early stage that a three dimensional set would be required around the entrance end of the marquee that would house the skaters performance area. In keeping with their Russian roots it was decided that the architectural theme for the set would be the iconic St. Basil’s Cathedral in Moscow.
Archi-Vista were approached to work in partnership with event specialists Lite Structures to create the set using 3D rendered artwork, which was to be printed to a durable material at high resolution. This would then be wrapped around an accurately constructed timber set which was built to a specific design to accommodate the marquee venue from a technical perspective.
From the brief of trying to convey a ‘Wintry St.Basil’s’ we decided to incorporate as many architectural features as possible from the cathedral in to the detail of the artwork. By doing this, we were able to give the set the feel and unique style of the cathedral, despite it being proportionally very different to the building in reality.
In addition to the artwork that would be fixed around the timber set, a huge backdrop to completely cover the end of the marquee was required. At dimensions of 26 metres wide by 11 metres high, this was a huge piece of printed artwork which presented the Russian winter sunset behind the structure and the famous spires and ‘onion’ shaped roofs that create St Basil’s unique skyline.
The separate timber sections were constructed in house at Lite Structures workshops where the 60 pieces of artwork were accurately wrapped and fixed, before being transported to London where final construction took place.
3D Visualisation of Final ‘Winter Palace’ Set
The set is currently in Hyde Park promoting the Imperial Ice Stars and is available to view until January 2nd 2017.